Having a unique signature fragrance is a unique way to create a memorable brand experience, but the journey from concept to shelf is a complicated one. It requires a delicate balance of creativity, technical expertise, and meticulous attention to detail.
The process entails several steps such as:
Defining the Brand’s Identity: Determining the aroma and packaging of a signature scent
Blending the Perfume: Using expert science and artistry to combine a delicate combination of fragrances.
Targeting customer outcomes: Planning the sensory experience from the customer’s point of view. Identifying the emotional response created by the fragrance and the intended outcomes.
(i.e. Associating the brand with sustainability or luxury, generating loyalty, or motivating increased purchasing)
Throughout this entire journey, attention to detail and a commitment to creating a memorable customer journey are important. Private-label fragrance manufacturers possess a keen understanding of fragrance and how scents evoke an emotional response.
Ensuring Regulatory Compliance and Quality Control
Making a private-label perfume involves more than designing a pleasant scent, there are stringent regulations that must be met. Perfume developers must ensure that their formulation adheres to relevant safety and compliance standards, including the guidelines set forth by governing bodies such as the International Fragrance Association (IFRA).
Mass spectrometry and gas chromatography are used to analyze the composition of fragrance materials, Analytical tools ensure the perfect balance of ingredients and ensure high standards of quality control in keeping with industry requirements.
Selling Private Label Fragrances
Once the production process is complete, business owners will need to decide on a sales strategy for their new fragrance. Will it be sold in retail outlets, or be purchased from an online store? Will sales be made exclusively via eCommerce outlets?
Private label scents can be used to elevate brand identity and a signature fragrance can effectively enhance customer loyalty. However, the point of sale can influence the number of purchases made and the type of customer attracted. Perfume brand owners will need to carefully consider where and how their fragrances will be marketed and sold to gain the maximum ROI.